Syntax is a leading Managed Cloud Provider for Mission Critical Enterprise Applications and has been providing comprehensive technology solutions to businesses of all sizes since 1972. Syntax has undisputed strength to implement and manage ERP deployments (Oracle, SAP) in a secure and resilient private, public or hybrid cloud. With strong technical and functional consulting services, and world-class monitoring and automation, Syntax serves some of North America’s largest corporations across a diverse range of industries. Syntax has offices worldwide, and partners with Oracle, SAP, AWS, Microsoft, IBM and other global technology leaders.

B2B Marketing Manager

Overview

We are seeking a results-driven B2B Marketing Manager to lead and execute strategic marketing initiatives aimed at driving demand generation, brand awareness, and pipeline growth. This role will work closely with Sales, Product, and Leadership teams to position our solutions effectively in the market and generate high-quality leads.

Key Responsibilities

• Develop and execute B2B marketing strategies aligned with business objectives and revenue targets.
• Drive demand generation campaigns (digital, email, events, webinars, content marketing).
• Partner with Sales to ensure alignment on pipeline goals and lead quality.
• Manage and optimize multi-channel campaigns to maximize ROI and conversion rates.
• Oversee content strategy, including case studies, whitepapers, and thought leadership.
• Track, analyze, and report on marketing performance metrics (MQLs, SQLs, pipeline contribution, ROI).
• Manage marketing automation tools and CRM platforms (e.g., Salesforce, HubSpot).
• Conduct market research and competitive analysis to identify opportunities and trends.
• Coordinate with external vendors, agencies, and partners as needed.

Required Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5–8+ years of experience in B2B marketing, preferably in technology or professional services.
• Proven track record in demand generation and lead management.
• Strong experience with digital marketing channels (SEO, SEM, email, social, paid media).
• Experience working with CRM and marketing automation tools.
• Excellent communication and stakeholder management skills.
• Strong analytical mindset with the ability to translate data into actionable insights.

Preferred Qualifications

• Experience in SaaS, IT, or consulting environments.
• Knowledge of account-based marketing (ABM) strategies.
• Experience managing budgets and external agencies.
• Familiarity with sales funnel optimization and conversion strategies.

Key Competencies

• Strategic thinking and execution
• Data-driven decision making
• Cross-functional collaboration
• Creativity and innovation
• Results orientation

Success Metrics

• Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)
• Pipeline generation and contribution to revenue
• Campaign ROI and conversion rates
• Customer acquisition cost (CAC)
• Brand awareness and engagement metrics

Why Syntax?

Become a part of our success story and work in a company with exciting innovation projects that are causing a stir across the industry. We recently launched one of the world's most advanced manufacturing facilities based on SAP S/4HANA Cloud and SAP Digital Manufacturing Cloud for Execution - for Smart Press Shop, a pioneering joint venture between Porsche and forming specialist Schuler.  

• Competitive, above-average compensation
• Global tourist: With us, you can also work from abroad from time to time
• Flexible working time models, home office
• Attractive benefits, e.g. company pension scheme or various health offers
• A modern environment in which the "you" is part of it
• Open feedback culture, flat hierarchies and a motivated team
• Individual career planning with continuous training and coaching on the job

You see a personal challenge in this responsible task? Apply now - and become part of the SYNTAX team!